sgjwork,
about.
“Basic and minimal”
sgj is a website that archives my personal work in UI/UX design, design systems, and visual communication.
I’m Seonggu Jeon, a Seoul-based UXUI designer at Samsung Electronics with experience in scalable design systems, AI-driven interactions, and cross-platform consistency. Previously, at Samsung Electronics, I contributed to the evolution of One UI, focusing on clarity, efficiency, and intuitive experiences.
I believe in structured design, typography, and systematic thinking—creating only what is essential to communicate core values, without unnecessary embellishments.
I’m Seonggu Jeon, a Seoul-based UXUI designer at Samsung Electronics with experience in scalable design systems, AI-driven interactions, and cross-platform consistency. Previously, at Samsung Electronics, I contributed to the evolution of One UI, focusing on clarity, efficiency, and intuitive experiences.
I believe in structured design, typography, and systematic thinking—creating only what is essential to communicate core values, without unnecessary embellishments.
graphic
uiux
branding
typography
implicit but sufficiently,
brief but intuitive.
“What I pursue”
Personal goals and visions are to convey design values without designing. The goal is to make people feel that it is great design but without any formations or any design elements.
For this, it should be implicit, but it should be sufficiently. I think design should also be brief but intuitive. In order to continue this advanced work, I will continue to study, observe and do some experiments. See you here, again.
For this, it should be implicit, but it should be sufficiently. I think design should also be brief but intuitive. In order to continue this advanced work, I will continue to study, observe and do some experiments. See you here, again.